BORN OR MADE

Real Stories, Real Success: An Entrepreneur’s Guide to Thriving in Business

by Larry G. Dix II

Are entrepreneurs born with a special gift?

Or are they made through hard work, failure, and perseverance?

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"With a compelling blend of personal stories and practical advice, Larry Dix demystifies the entrepreneurial journey in Born or Made. His unwavering belief that fear can be a powerful motivator resonates throughout, inspiring readers to embrace challenges and pursue greatness. This is a must-read for anyone serious about achieving extraordinary success."

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Marques Ogden,
Entrepreneur & Former NFL Player

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Book cover of 'Born or Made' by Larry G. Dix II featuring a person walking on a path with the text, 'Real Stories, Real Success: An Entrepreneur's Guide to Thriving in Business.'
"Born or Made" book cover with a person walking on a path in jeans and sneakers, author's name "Larry C. Dix II" visible.

ABOUT THE BOOK:

Are entrepreneurs born with a special gift?

Or are they made through hard work, failure, and perseverance?

As it unravels this age-old debate, Born or Made showcases the paths of those who have reached the upper echelons of business, revealing the secrets behind their success. Illuminated by powerful scripture, these actionable strategies and expert insights from lifelong entrepreneur Larry Dix offer an inspiring roadmap to excellence.

Inside, you’ll find:

  • The unwritten “rules” of the top 1 percent of high-achievers.

  • Proven strategies to turn devastating setbacks into money-making opportunities.

  • The mental toolbox to harness your potential grit, perseverance, and growth.

  • Personal stories of resilience and success from leading industry-disruptors and innovators.

  • Hard-won sales techniques and communication hacks from Larry’s multi-venture career.

Whether you’re just starting out, scaling up, or navigating the ups and downs of entrepreneurship, Born or Made will remind you that success isn’t just about talent—it’s about the tenacity, faith, and legacy you build along the way, guided by the wisdom of God’s word.

In Born or Made,
Larry Dix reveals:

  • The true story behind entrepreneurial success, and the hard truths about what it really takes to break into the business elite.

  • Pivotal moments and decisions that shape an entrepreneur’s journey.

  • Real-life quotes from top entrepreneurs

  • Practical, actionable strategies to help you build a thriving business from scratch.

  • Insights on whether successful entrepreneurs are born with an innate drive or shaped by their life experiences.

  • How to overcome obstacles, stay resilient, and thrive in today’s competitive business landscape.

  • A deep dive into the mindset and traits of successful entrepreneurs.

  • What it takes to succeed in the world of business, no matter your background.

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In Born or Made, Larry G. Dix II offers an honest, no-nonsense guide through the real challenges and triumphs of entrepreneurial success. This debut book is designed as a quick reference for anyone—from those just starting out to those looking to take their business to the next level.

This book is not just about the destination—it’s about the journey, the hard lessons, and the growth that comes from pushing through adversity. Whether you’re starting your first business or looking to take your existing one to the next level, Born or Made offers the tools and wisdom to thrive.

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Who is it for?

Born or Made is for aspiring entrepreneurs, small business owners, and anyone looking to elevate their business to new heights. Whether you're taking the first step or aiming to scale, this book offers valuable lessons and real-world insights to help you succeed.

What People Are Saying About Born or Made

  • Portrait of a man in a business suit, smiling.

    "With a compelling blend of personal stories and practical advice, Larry Dix demystifies the entrepreneurial journey in Born or Made. His unwavering belief that fear can be a powerful motivator resonates throughout, inspiring readers to embrace challenges and pursue greatness. This is a must-read for anyone serious about achieving extraordinary success."

    Marques Ogden
    Entrepreneur & Former NFL Player

  • Artist holding paintbrushes in front of a colorful mural background

    “Larry Dix has a mind like no other. His pistons are always firing on all cylinders, using both his heart and his mind to show us that overcoming adversity is possible. A born leader and an exceptional self-made entrepreneur, Larry is now teaching the next generation how to lead with American grit and grace.”

    John Bukaty
    Artist, Author, & Entrepreneur

Man sitting in a wooden-paneled room, wearing a green sweater and jeans, smiling and posing with a laptop in front of him.

About Larry G Dix II

Larry G. Dix’s story is one of perseverance, grit, and resilience. Rising from modest beginnings in a small Texas town, Larry climbed the ranks of the business world, navigating the complexities of the S&L Crisis, excelling in sales, and eventually founding APEX, a company that exemplifies his core principle of always “Doing What’s Right.” Under his leadership, APEX has become a model of success, driven by innovation, ethical business practices, and a focus on customer satisfaction.

Larry’s influence extends beyond his business ventures. Through his Born or Made podcast, he shares insightful interviews with top entrepreneurs, exploring what it takes to succeed at the highest levels of business. When he’s not mentoring others, Larry’s passions include racing, beef cattle ranching, and real estate investing. He’s committed to fitness and nutrition, constantly pushing the limits of his physical endurance through marathons, cold plunges, and sauna sessions.

Larry Dix is a true entrepreneurial leader, proving that success is not just a matter of natural talent but of perseverance, discipline, and determination. His multifaceted career and life serve as a blueprint for anyone looking to forge their own path to success.

READY FOR SALE!

Released on March 11, 2025

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