As you operate your business, you realize that changes are necessary. You have to adapt in order to survive in an inconsistent world. The thing becomes an issue when everyone wants these radical changes, and people either love them or hate them. The crucial way to survive this is to set up wins along the way.

People obsess over this model idea of sitting on the beach, cashing in on millions with your phone while your company pulls in millions a year. They see these dreamboat stories on Snapchat or Instagram and it’s suddenly the American Dream of this century. It’s also a great big lie.

Human beings are technically an animal species. Maybe that thought hasn’t occurred to some of you before, but we’re an animal. We may be vastly different that most animals you know, who either swim or walk on four legs, but for the most part we meet all the criteria that make animals animals.

As a businessman, looking into the future is an absolute must. The long term goal is something that weighs heavily in my mind at any point in time. With people relying on me for my trade and my business with employees and their families, I have no choice but to focus on how to keep my business afloat and sailing. Instant oatmeal businesses go as quickly as instant oatmeal.

Everyone is looking at how people dress, talk, what they do for a living, and any qualifier you think of. Imagine how hard it would be to force everyone to dress how you’d like, talk how you’d like, and do what you’d like. You’ll find most people would rather keep to their own standards and march to their own beat. This is why you’ll always have hypocrites: everyone thinks that their worldview is the only view that matters.

A true friend will try to challenge you to meet potentials that you can’t always see for yourself. These challenges will come in the form of questions, competition, and sometimes that friend may get a little pushy. That’s what real friends do: they factor in your best interest and know that watching you sit on your couch all day isn’t going to be too good for you in the long run.

We limit ourselves within a certain capacity as we go about doing our work, saving up energy and willpower for whatever tasks come along. Here’s the thing, when we encounter something that challenges us, we are met with a fierce rebuttal if we go in half-cocked. Then what to do we do? Some give up, some get help, and the rare breed comes at it with one hundred and ten percent effort.

When I started in the industry, 40 hours a week was a bare minimum. Suddenly, it seems like 30-32 hours is the official part time company line. Statistically speaking, the people who are bringing in the real money aren’t working 40 hours a week. They’re working 10, 12, up to 14 hours a day for 7 days a week.

Without making decisions and choices that actively support our pursuits and help further our achievements, we face the treadmill effect--where we can make efforts, but ultimately we get nowhere as we set ourselves back.